Re-Energising Cinema-Going Through Collaboration

Lab, Seville


Europa Cinemas is partnering once again with the Sevilla European Film Festival (5-13 November 2021) to organise a (physical) Audience Development & Innovation Lab from Thursday 11th to Saturday 13th November open to all European exhibitors.

Re-Energising Cinema-Going Through Collaboration

(Noticia disponible en castellano aqui)

Re-Energising Cinema-Going Through Collaboration

Led by Madeleine Probst (Programme Producer, Watershed, UK & Europa Cinemas Vice-President) and Frank Groot (Programmer, Financial Director, Kino Rotterdam, Netherlands), the focus for this three-day Lab will be on exploring the potential of cinemas as vital connectors in their local communities and beyond; from local partnerships and regeneration to international relevance. There’ll be opportunities to share strategies around market positioning, data driven approaches, partnership-working, programming and eventisation (in-venue and online) as well as balancing income generation with sustainable, accessible and ethical practices to create value. After such a challenging period for the sector, this lab will also be a great opportunity to broaden your networks and scope out potential international collaborations with other film industry practitioners.

You can expect practice-based insights from other exhibitors including small group discussions to help you find creative solutions to specific challenges as well as opportunities to share and pitch ideas with the wider group.

Simultaneous translation in English and Spanish will be provided during the seminar.

Register your interest in attending the lab by filling in this FORM by Driday 15th October 2021. 



TRAVEL: All travel costs to and from Seville are at your charge. When booking, please arrive on Wednesday 10th of November (before 6:00pm). The Lab will end on Saturday 13th at 6:00pm. You may leave after this time. Please do not make any reservation until we have officially confirmed your participation.

ACCOMMODATION: Europa Cinemas and Sevilla European Film Festival will book your hotel room from Wednesday 10th to Sunday 14th November at Hotel Hesperia (Av. Eduardo Dato, 49, 41018 Sevilla) and will cover room costs (single room incl. breakfast) for one person per exhibition company for two nights.

If you would like to book further rooms or extra nights, you can benefit from our special rates:

Double room individual use: 75€ (breakfast included)
Double room double use: rate to be confirmed later

Please let us know your requirements as soon as possible so we can make your reservation.

For further information, please do not hesitate to contact:

Fatima Djoumer, Head of International Relations

Irene Angel Echeverri, Project Coordinator (Spain, Portugal and Greece) & Young Audiences

Adrian Preda, Project Coordinator (Belgium, Netherlands and Romania) & Next/Change Programme