Collaborate to innovate
DATA SHARING: A NEW WAY OF BUILDING AUDIENCES FOR SMALL AND MEDIUM SIZED ARTHOUSE CINEMAS Selection 2023
PARTNER CINEMAS MEMBERS OF THE NETWORK
Borås Bio Röda Kvarn, Borås - Royal, Luleå - Cnema, Norrköping - Bio Roxy, Örebro - Bio Kaskad, Stockholm - Biografen Zita, Stockholm - Tollereds Biograf Folkets Bio, Tollered - Folkets Bio Umeå, Umeå - Fyrisbiografen, Uppsala
Nine Swedish cinemas are joining forces to create a marketing platform with data analytics and email marketing tools to enable targeted marketing based on customers' previous purchases and preferences. Online ticket purchases for all participating cinemas will be made through a shared ticketing system, Bio.se. Transaction data containing personal information and film-related data will be collected in real-time and stored in a CRM platform, providing valuable insights into audience behavior.
The project also aims to gather information about visitors' favorite films, genres, languages, countries, actors, and directors to inform them when a relevant film is being screened nearby. This approach is expected to provide a comprehensive tool for marketing and data processing, introducing a new way of working in both marketing and programming for small and medium-sized art-house cinemas.
Partners hope to gain a deeper understanding of the existing audience for European films and plan to increase cinema visits. The project's results and content will be shared with the Europa Cinemas network.