Collaborate to innovate
The project consists in developing thematic turnkey toolboxes, alongside with the company Dream Factory, in order to eventize screenings in partner cinemas. The project aims to inspire 18-35-year-olds to go to cinemas again by providing an unforgettable immersive experience in their local theatres.
The project seeks to deliver sustainable and deployable decor elements, digital interactions, and advice on how to utilize local resources and ecosystems.
The project will list local resources and assets to help venues amplify and organize events. Immersive experiences typically come at a high cost and the project made them accessible through the pooling of resources and their reusable nature.
The next step is to build the first themed Cinebox and test two different themes, with four Cineboxes per theme for partner venues and two Cineboxes for rental to other venues.
The final step is to report and evaluate the project to improve and expand it to a wider network of venues.