Sofia Lab "Building Relationships & Designing Experiences”

16-19 March 2017


Thirty eight cinema professionals from nineteen different countries gather at G8 Cinema, as part of Sofia International Film Festival in Bulgaria for four intense days of reflections, practical workshops, discussions and inspirational case studies with a focus on dynamic new approaches to audience development.

Sofia Lab "Building Relationships & Designing Experiences”
In March 2017, Europa Cinemas held its fourth Audience Development & Innovation Lab in Bulgaria as part of Sofia Meetings - the film industry event of Sofia International Film Festival.
Sessions were led by Madeleine Probst (Vice-president of Europa Cinemas and Programme Producer at the Watershed in Bristol), with the assistance of Hrvoje Laurenta (Manager of Kino Europa, in Zagreb) and Sylvain Chevreton (Young Audiences Coordinator at Le Méliès in Saint-Etienne). Martina Berger (Managing Director at Greenhouse Analytics, Germany) and Barbara Twist (coordinator of Arthouse Convergence, USA) joined them as guest speakers.
For a third year the event was held at the G8 Cinema, a cosy and welcoming venue, the most recent film theatre in the centre of Sofia.

Headline topics included:
· Building relationships; from community design and brand-building to customer relationship management
· Leading the dance with data; covering a range of approaches to audience data capture, benchmarking and evaluation and practical ways of using data-driven insights to inform and improve your practice
· Designing expected and unexpected experiences for existing and new audiences; navigating the “abundance” of content and multiplicity of platforms through curation and editorialisation and taking “cultural risks”with audiences
· Developing people’s capacity to lead and collaborate within your organisation and beyond; from your staff and partners to younger generations of creatives and audiences
Learning about/from the Bulgarian context; exploring the challenges and opportunities for small cinemas in a small country, dominated by big market players.
Please click here to read the full report.

To find out more about the Sofia Lab 2017 check the Storify and the Lab programme.