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Innovation Day Lab, Diagonale, Graz

Thursday, March 21, 2019

21/02/2019

Smart Data & Smart People: New Tasks For The Cinemas

Innovation Day Lab, Diagonale, Graz

Thursday, March 21, 2019

Diagonal Graz, Hotel Wiesler

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Participation in the INNOVATION DAY LAB is free.

Registrations: dominik.tschuetscher@diagonale.at

If you need accommodation, please contact the guest office of Diagonale: gaeste@diagonale.at

Accommodation costs will not be covered by the festival.

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German language only

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The LAB is led by:

Claudia Overath (rmc medien + kreativ consult, DE) and Marvin Wiechert (Yorck Kinogruppe, DE)

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9:30 - Registration & Welcome

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10: 00-11: 30 - SESSION 1: DO YOU KNOW YOUR AUDIENCE? AUDIENCE DEVELOPMENT IN THE DIGITAL AGE

Introduction: Social Media - Everyone does it, nobody knows how!

Big Data versus Smart Data: What does "collecting data" mean and why is it so important today?

What models and offers for cinema theaters?

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11:30 - COFFEE BREAK

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11:45 - SESSION 2: SMART DATA IN ACTION - CASE STUDY, YORCK KINOGRUPPE

How can a 30-year-old cinema be digitized? From the fidelity card to the subscription.

Curation of programming and public, for a better occupancy of the cinema.

Cinema of yesterday / Cinema of today: how to create the time and human resources we need?

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13:00 - LUNCH

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14: 00-16: 00 - SESSION 3: FROM WORKFLOW TO CASHFLOW

How can we increase the success of our cinema through optimal workflows?

From Presenter to Influencer: How to involve the staff in the digital transformation?

How to create a more efficient internal exchange of information?

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16: 00-16: 30 - WRAP UP & Q & A

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