Collaborate to innovate
PROJECT VIRIDIANA Selection 2021
PARTNER CINEMAS MEMBERS OF THE NETWORK
Cine Paz, Madrid - Princesa, Madrid - Multicines 7, Bilbao - Renoir - Plaza España, Madrid - Cines Florida-Guridi, Vitoria-Gasteiz - Renoir Floridablanca, Barcelona - Cines Centrofama, Murcia - Renoir Retiro, Madrid - Cines Broadway, Valladolid - Cines Babel, Valencia - Cines Manhattan, Valladolid - Cines Augusta, Palma de Mallorca
Multicines El Centro ( Al-Ándalus ), Cadiz
“Viridiana” project is an initiative aimed at strengthening the presence of European cinema across Spain through a series of film screenings broadcast simultaneously in the 32 partner cinemas across Spain.
By studying thoroughly the Spanish film release calendar, the calendar of film releases in Spain, the partners select the European films they wish to support. These films receive the "V" label of the "Viridiana" project and get special treatment in the programming slots of the partner cinemas, allowing distributors to develop a specific marketing strategy.
A talent from each selected movie is also present in one of the cinemas to introduce the movie to the audience. The screenings and the Q&As are broadcast in all the cinemas that are part of the project.
A talent from each selected film also comes to present the movie to the public in one of the partner's cinemas. The screenings and Q&A are then broadcasted simultaneously in all the theatres.