Thessaloniki Innovation Day Lab

2 - 3 November 2019


How to make the most of our own resources: Improving skills and renewing practices for audience development

Thessaloniki Innovation Day Lab

For the second year in a row, Europa Cinemas is joining forces with the Thessaloniki International Film Festival (October 31 - November 10, 2019).

This Innovation Day Lab will focus on communication, sustainable programming strategies, audience development and innovative marketing tools (including social media) to engage with the younger generation of cinemagoers. Participants will consider these topics during sessions with case studies and practical workshops. The goal is to strengthen the network of local cinemas and to provide a platform where they can share challenges, strengths and examples of best practices. This one-day and half workshop will be open to exhibitors from Greece and to all European exhibitors attending the Thessaloniki Film Festival.

This Lab will be directed by Iris Praefke, Director of Moviemento cinema (Berlin, Germany) and Hrvoje Laurenta Executive Director, Zagreb Film Festival (Croatia).

The Lab programme is available here.

Read the report of the Lab here.

For further information, please do not hesitate to contact:

Fatima Djoumer, Head of International Relations: Tel. +49 30 61 40 22 00, e-mail:

Irene Angel Echeverri, Project Coordinator for Spain, Portugal and Greece and Young Audiences coordinator: Tel. + 33 (0) 1 42 71 15 44, e-mail: