Sofia Lab "Building Relationships & Designing Experiences”
16-19 March 2017
Thirty eight cinema professionals from nineteen different countries gather at G8 Cinema, as part of Sofia International Film Festival in Bulgaria for four intense days of reflections, practical workshops, discussions and inspirational case studies with a focus on dynamic new approaches to audience development.
Sessions were led by Madeleine Probst (Vice-president of Europa Cinemas and Programme Producer at the Watershed in Bristol), with the assistance of Hrvoje Laurenta (Manager of Kino Europa, in Zagreb) and Sylvain Chevreton (Young Audiences Coordinator at Le Méliès in Saint-Etienne). Martina Berger (Managing Director at Greenhouse Analytics, Germany) and Barbara Twist (coordinator of Arthouse Convergence, USA) joined them as guest speakers.
Headline topics included:
· Designing expected and unexpected experiences for existing and new audiences; navigating the “abundance” of content and multiplicity of platforms through curation and editorialisation and taking “cultural risks”with audiences
· Developing people’s capacity to lead and collaborate within your organisation and beyond; from your staff and partners to younger generations of creatives and audiences
Learning about/from the Bulgarian context; exploring the challenges and opportunities for small cinemas in a small country, dominated by big market players.