Innovation Day Lab / San Sebastián
Growing cinemas’ outreach in their communities
On 25 September 2017, as part of the San Sebastián International Film Festival, Europa Cinemas held its first San Sebastián Innovation Day Lab, in partnership with Zineuskadi and Europe Creative MEDIA Euskadi.
This Innovation Lab, "Growing cinemas’ outreach in their communities", was aimed primarily at Spanish exhibitors. It looked at the positioning of cinemas in relation to their audiences, marketing, and specific features of the situation in Spain, such as the need to work in networks.
Almost 20 attendees, primarily from Spain, took part in this Innovation Lab. The workshop was held in Spanish and moderated by Jon Barrenechea, Deputy Director of Marketing at Picturehouse Cinemas (UK) and Javier Pachón, President of CineArte and CineCiutat (Spain).
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