Europa Cinemas Online Lab - July 2020

Turn on the lights - Reopening strategies!


Sharing approaches to re-opening cinemas and reflecting on experiences during closure Europa Cinemas July Online Lab 2020

Europa Cinemas Online Lab - July 2020

After our pilot session held in June, 15 European exhibition practitioners per session, had the possibility to join in this Europa Cinemas Online Lab entitled "TURN ON THE LIGHTS - RE-OPENING STRATEGIES!" inviting them to spend some quality Zoom time to get some perspective on their own context and exchange expertise about how to cope with these unprecedented times.

The sessions have been facilitated by Madeleine Probst (Programme Producer, Watershed, UK) and Metka Daris (Director, Kinodvor, Slovenia) and Simon Blaas (Director, Cinema Middelburg, The Netherlands) for the afternoon session of July 7th. For the Wednesday’s session, Madeleine was accompanied by Ewa Kujawinska (Director, Kino Palacowe, Poland) and Mustafa El Mesaoudi (Director, Cinema and Rex Filmtheater, Germany), Javier Pachon (President, Cineciutat, Spain) and Wiktoria Pelzer (Programmer, Stadtkino im Künstlerhaus, Austria) led together with Madeleine, the third session on Thursday, July 9th.

The focus for these three sessions of the Online Lab has been on sharing approaches to re-opening cinemas and reflecting on experiences during the closure covering topics such as re-designing the cinema experience for reopening, staying in touch with audiences during closure working towards reopening or devising programming strategies for reopening in-venue and online.

It was a great occasion to share practice-based insights from exhibitors that have re-opened as well as opportunities for smaller group discussions. These breakout sessions gave participants the space to share a problem, pitch innovative ideas and/or identifying potential challenges to share with international collaborators.

With the idea to step back from the day to day, the setting of these online sessions allowed participants to bring ideas and issues to the Online Lab, to spend time with cinema practitioners from a diverse range of national contexts and to reflect on practices, expertise and solutions.

You can download and access the following documents of the July’s sessions: Lab programmes, the report and the lists of participants.


Europa Cinemas and Cineteca di Bologna are partnering up to set up a second Europa Cinemas Online Lab in the framework of the Festival del Cinema Ritrovato (25th-31st August) with a 3-hour session on Wednesday 26th and Thursday 27th August 2020 from 3pm to 6pm CEST.
The session taking place on Wednesday 26th August will be held in English and open to all European exhibitors, whereas the session of Thursday 27th August will be held in Italian and addressed mainly to Italian or Italian-speaking exhibitors.


For more information, please contact:

Fatima Djoumer, Head of International Relations: Tel. +49 30 61 40 22 00, e-mail:    

Sonia Ragone, Project Coordinator for Italy: Tel. +33 1 42 71 83 64, e-mail:

Lisa Püscher, Executive Assistant: Tel. +33 1 42 71 87 67, e-mail: