New Approaches to Audience Building: A survey of innovation in the Europa Cinemas Network (2017)


New Approaches

This Innovation Survey, written by Michael Gubbins (SampoMedia) and Tara Judah and commissioned by Europa Cinemas with the support of Creative Europe / MEDIA, is a study of actions and attitudes towards innovation among independent cinemas.

With 93 participants in 26 countries, it is among the largest studies of its kind. Participant cinema theatres are all members of the Europa Cinemas network.

The main objective of the report is to identify areas where innovation can advance the network’s core goal of supporting audience engagement with European films.

The report evaluates the impact and effectiveness of existing Europa Cinemas innovation work; identify gaps where innovation is needed but where obstacles are preventing the spread of new processes and practices inside the network; identify the innovation readiness of network members in terms of resources, knowledge and skills ; evaluate possible strategies for spreading best practice across the network, as well as consider the potential of new strategies for the future structure and activities of Europa Cinemas.

You can read this report, in English, here, on Issuu