Collaborate to innovate

This project introduces a flexible, gamified loyalty system for independent cinemas, offering a customizable and affordable model aiming to increase audience engagement. It rewards a broad range of actions, including attending screenings and interacting with European films, making it adaptable for small venues without significant technological investments. The system is easy to integrate, ensuring quick adoption and long-term sustainability.

The project impacts local venues by strengthening independent cinemas as cultural hubs, fostering repeat visits and greater engagement, especially with European films. It targets diverse audiences, including youth, seniors, and underserved groups, increasing accessibility and promoting cultural diversity. Additionally, the initiative wants to create a more immersive cinema experience, encouraging cross-border participation and collaboration within the Europa Cinemas network. Cinemas can share best practices and improve marketing strategies, contributing to the sustainability of independent cinemas and the visibility of European cinema. The project requires minimal infrastructure adjustments and provides data-driven insights that can optimize marketing and programming.