Bologna Lab

25-29 June 2022


Reconnecting and Rebuilding Cinema Communities through Collaboration

Bologna Lab

After a two-year break, the Bologna Audience Development & Innovation Lab will take place in a physical format during the inspiring Il Cinema Ritrovato Film Festival (25th June – 2nd July), in partnership with Cineteca di Bologna.

This edition entitled "Reconnecting and Rebuilding Cinema Communities through Collaboration" will be led by Metka Daris (Director of Kinodvor, Ljubljana, Slovenia) together with Matthias Damm (Director of Casablanca, Nuremberg, Germany).

This year the Bologna Lab will focus on future-oriented strategies for audience development, collaboration & networking and programming, as well as how to deal with the evolving cinema landscape and new audience habits. The sessions will give participants the opportunity to share approaches to bringing audiences back to the cinemas, finding new ways to engage them, as well as how to make cinema spaces welcoming and attractive in a post-Covid era. The Lab will cover topics such as: how to regain the audience’s trust, collaborative projects to attract new audiences, digital marketing, green and inclusive initiatives.

Practice-based insights, small group discussions, and panels will help European practitioners find creative solutions to specific challenges as well as providing plenty of opportunities to share and pitch ideas with the wider group. Exhibitors can bring their issues to the Lab, step back from the day-to-day work and spend time with peers to reflect on their own approaches, share expertise and find practical solutions through new inputs.

This lab is open to all exhibitors from Europe, both Europa Cinemas members and non-members. The number of participants is limited to 40 persons. Applications will be considered in the order they are received. However, priority will be given to exhibitors who have not taken part in any previous editions.

Exhibitors from countries outside the MEDIA and Eurimages programmes, can attend at their own expenses.

Please find the APPLICATION FORM here. It is to be completed online by Thursday 19th May 2022 at the latest. Please note that completing this application form does not automatically mean you will take part in the lab. Europa Cinemas will confirm the final list of participants by the end of May.



1. Hotel room booking: Europa Cinemas and Cineteca di Bologna will book your room in a hotel in the city centre and will cover the room costs (single room) for one person per exhibition companyfor three out of four nightsThe fourth night has to be covered by the participant.

If you would like to book further rooms or extra nights, we can take care of the reservation at our reduced rates (upon availability).

The single room rate will be between 75€ and 90€ per night (breakfast included, 3€ tourist tax excluded).

Double room rate will be between 85€ and 100€ per night (breakfast included, 6€ tourist tax excluded).

Participants will receive the hotel booking form with the confirmation email.

2. Travel expenses: travel expenses to Bologna are to be paid by each participant. When booking, please try if possible to arrive on Saturday 25th June before 2.00pm (the lab starts at 3.00pm) and depart on Wednesday 29th June after 2.00pm. However, please DO NOT PURCHASE your ticket before we have officially confirmed your participation.

3. Meals: Dinner on Saturday 25th June as well as lunches on Sunday 26th, Monday 27th, Tuesday 28th and Wednesday 29th June are organized and paid by Europa Cinemas.

4. Translation: Simultaneous translation into 2 languages (English and Italian) will be provided during the five days of the seminar.

If you need more information, please do not hesitate to contact:

Fatima Djoumer, Head of International Relations: Tel. +49 30 61 40 22 00, e-mail:  

Sonia Ragone, Project Coordinator for Italy: Tel. +33 1 42 71 83 64, email:

Florian Lemaitre, Collaborate to Innovate Coordinator: Tel. +33 1 42 71 87 70, email:


More information on previous Bologna Labs is available on our website: