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PROGRAMMES > MEDIA > GUIDELINES |
YOUNG AUDIENCES - 2008 GUIDELINES
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A. OBJECTIVES OF THE FUNDING
1. To attract young spectators to European productions and foster a renewal of audiences in network cinemas.
2. To encourage exhibitors to offer more programming and activities targeted at Young Audiences, including schoolchildren.
3. To encourage policies of education to cinema and by the cinema through in-depth and regular work involving European, primarily non-national films.
B. FUNDED ACTIVITIES AND EVALUATION CRITERIA
1. Type and quality of activities
Specific initiatives offered by a theatre in terms of programming and activities targeted at young spectators:
- separate screenings for schoolchildren or other organised groups
- extra promotion or specific activities for Young Audiences: regular events, presentations, discussions, meetings ...
- festivals, series of films designed primarily for Young Audiences
- active participation in programmes developed at regional, national or European levels.
Young Audiences screenings offered within the scope of general programming and not involving special promotion or specific activities are not eligible for funding.
2. Criteria for consideration
The following criteria will be taken into account:
- the number of European films (primarily non-national) included in a theatre's programming
Minimum number of films expected:
for single-screen theatres: 10 European films, 7 non-national European films
for multiplexes: 13 European films, 9 non-national European films
- the number, regularity and diversity of activities organised by the exhibitor
- the number of screenings and admissions registered within the scope of these activities
- the percentage of Young Audiences screenings and admissions within a theatre's overall programming
Another factor that will be taken into account for each country is the national context (involvement of state authorities, status of cinema education, development of collective schemes, production and distribution circumstances in the country…). The Experts may also evaluate the results of a theatre by comparing them to the overall results of network theatres in the country concerned.
Screenings without admissions will not be counted. In the case of free screenings, the exhibitor will need to provide evidence of a contract with the distributor or rightful owner.
3. Commitment and investment by the exhibitor
For all above activities, the Committee of Experts will take into account the actual effort and amount invested by the exhibitor, specifically the means taken to organise and promote these activities: communication (publications, web site, mailings…), use of new technologies, special Young Audiences area, teacher education, coordination or organisation of group activities …
Special cinema education activities such as practical workshops, training courses or introductions to cinema etc. will also be taken into account.
C. AMOUNT AND DISTRIBUTION OF FUNDING
- a maximum of 20% of the annual amount granted under an agreement will be earmarked for support for Young Audiences activities. According to the Experts' decision, this amount may be granted as a whole or in part.
- Funding for Young Audiences activities is limited to € 5,000 per agreement, and it may not exceed € 1 per European admission within the scope of Young Audiences programming.
SEE THE SCALE OF FUNDING IN THE DOWNLOADING GUIDELINES
D. PROCEDURE
In order to be eligible for funding, network exhibitors should send Europa Cinemas a Young Audiences file containing the following information:
• a general document describing their Young Audiences policy
• a complete Young Audiences file for each activity, also showing a full list of European films screened within the scope of projections targeted at Young Audiences (following the provided model)
• copies of all material published for Young Audiences, teachers or presenters of children's activities, copies of material posted to educational or recreational institutions, photos of activities
• in the case of free screenings: contract with the distributor or invoices of film rentals
• promotional material published in the press, in other media or the Internet
In order to be taken into account, every application must include suitable evidence.
E. DECISIONS
Young Audiences funding will be granted to exhibitors after an in-depth review of their Young Audiences activities in order to evaluate the exhibitor's efforts and commitment in issues involving Young Audiences. The Committee of Experts will review applications at its annual meetings and decide how much funding should be granted. The Experts will take into account the quality and the results of programming and of the activities offered along the lines of the objectives defined above and within the limits of the budget granted to Europa Cinemas by the European Commission.
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