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The Network - 03/12/2014

 

Europa Cinemas Awards 2014 - Best Programming

 

This year, the Best Programming Award has been won jointly by two arthouse cinemas in the Slovak capital, Kino Lumière and Kino Mladost. In a country where American films attract almost 80% of all viewers, these two cinemas, each with a unique history and identity, have really set the standard. Having achieved remarkable results in the area of non-national European programming (proportion of non-national European screenings of 60% at the Lumière and 70% at the Mladost, with films from at least 20 different countries in both cases), both cinemas are very much playing their part in the promotion of European films.  Together they posted admissions of 80,000 in 2013, in spite of the fierce competition from the American films screened at the city’s three multiplexes, which comprise 24 screens (out of 29).

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Kino Lumière, which has been owned by the Slovak Film Institute since 2011, is the only arthouse complex (3 screens, 2 of which are digital) in the centre of Bratislava. Its programming is developed by a panel of audiovisual professionals, including manager Zita Hosszuova. The venue plays a key role in promoting national cinema and heritage films, with 20% of screenings devoted to Slovak films, and (jointly) organises a variety of festivals, from the Iranian Film Festival to the Russian Film Days. The digitisation of its screens has given the cinema new impetus, resulting in a rise in admissions of more than 43% in 2013. In total, it attracted 50,000 people through its doors, including more than 2,000 for Amour by Michael Haneke and 1,400 for The Hunt by Thomas Vinterberg.

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Kino Mladost, the joint winner of the Award, has a longer history: this single-screen cinema celebrated its centenary last year. Here too, admissions (and in particular those for non-national European screenings) rose in 2013, with an additional 3,000 viewers. This is no doubt thanks in part to the cinema’s recent digitisation. In a country where cinemas are obliged to screen foreign films aimed at young audiences with dubbing, reducing access to European films even further, the Mladost is taking up the challenge all year round and organises numerous events for young people: the Biennial Animation Festival, Ekotopfilm Festival, school screenings, etc. The cinema also places a significant emphasis on films from outside Europe, in particular Asian cinema. This year, the Mladost’s efforts to screen a varied range of cinema have been officially recognised: Ms Daniela Hýrošová, the manager of the exhibition company, who has been working at the Mladost’ for 40 years, was recently honoured by the Mayor of Bratislava for her achievements in the promotion of culture.

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http://kinomladost.sk

http://www.aic.sk/kinolumiere

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Pictures: Daniela Hýrošová, Kino Mladost

& Peter Dubecky, Director of the Slovak Film Institute (c) Miro Nota

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