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Activities - 29/01/2013


Europa Cinemas Label - Interview with Gerardo De Vivo - Modernissimo - Naples


We interview Gerardo De Vivo, manager of Modernissimo, on the occasion of his participation as a jury member for the Europa Cinemas Label. 

Could you introduce the Cinema Modernissimo in just a few words? What role does it play in Naples cultural life?

Modernissimo, in its current incarnation, dates back to 1994 when it became the first multiplex cinema in southern Italy. With its innovative architecture it is one of the most studied and valued buildings in Naples. The architects Costa and Scognamiglio took inspiration from the works of Mondrian in its design, one of the features of the façade being the use of bright colours.

The Naples Film Festival was created with the Modernissimo in mind. The film theatre became indeed the place of choice for launching new audiovisual projects and artistic initiatives in a broader sense. Organisers regularly ask that international cultural events in Naples take place in our cinema (such as festivals and preview screenings).

How do you benefit from membership to the Europa Cinemas network?

Membership to the network results in our much-welcomed promotion of European films. At  a personal level, I have been able to meet colleagues and to compare our methods during my recent attendance to the Young Audiences seminar in Bologna and to the network's Annual Conference. It is thanks to   this exchange of practices and experiences that I have been able to improve my work at the film theatre.

What recent European films have grabbed your attention and been successful in your film theatre?

ERNEST & CELESTINE, A MONSTER IN PARIS, 17 GIRLS, SHAME, THE CHEF, THE INTOUCHABLES, DIAZ: DON'T CLEAN UP THIS BLOOD AND LÀ-BAS: A CRIMINAL EDUCATION, among others. Our programme schedule must, of course, take into account the demands of the general public but we always have a tendency  toward European works. With regard to ERNEST & CELESTINE we are delighted that children were very impressed by the quality of the film. A more commercial animated film would not have led to meetings for in-depth discussions on the film with children.


What are you hoping for from the jury experience in Berlin?

This experience is, more than anything, a responsibility. I am very aware that my appraisal – and that of the other jurors whom I am keen to meet – will result in the support of one film in particular. I have attended the Berlinale for ten years now but for the first time I feel I will in some way be an active participant in the festival.  

Interviewed by Lucas Varone

January 2013