Innovation Labs

 

Sofia Lab 2017

 

Building Relationships & Designing Experiences

 

Europa Cinemas invites you to participate in a four day Lab as part of Sofia International Film Festival in Bulgaria.

 

Europa Cinemas Audience Development & Innovation Lab

"Building Relationships & Designing Experiences”

Sofia – Thursday 16th to Sunday 19th March, 2017

 

Join this lab to meet cinema professionals from a diverse range of national contexts and exchange practice based expertise and experiences of dynamic new approaches to audience development. Led by Madeleine Probst (Vice-President of Europa Cinemas and Cinema Producer, Watershed, Bristol, United Kingdom) together with Hrvoje Laurenta (Manager, Kino Europa in Zagreb, Croatia, Europa Cinemas Awards 2016 – Best Programming winner) and Sylvain Chevreton (Young Audience Coordinator, Le Méliès in Saint-Etienne, France), it is an opportunity to explore current thinking and practical solutions.

The focus will be on approaches to designing cinema going experiences that resonate with audiences and to building sustainable and responsive relationships in a context of ever increasing abundance of content and platforms. We will also explore the potential for more fine-tuned and granular ways of getting to know audiences and reaching out to new communities; and how such insights might lead to more responsive communication strategies and deeper audience engagement. Getting the balance between responding to what audiences tell you they think they want and developing curatorial brands that audiences trust is a growing area for debate which presents challenges and opportunities for the sector.

As Bobby Allen (MUBI) recently put it at the UK’s This Way Up Conference: "No algorithm has ever laughed or cried at a film or put a film poster up on its wall – film watching is a human experience." Talking of human experience, the lab will offer insights in developing our biggest asset, our people and their capacity to lead and collaborate within organisations and beyond. Open Slot sessions also give participants the space to pitch innovative ideas and approaches with their peers and/or identifying potential international collaborators for new projects. Headline topics will include:

  • Building relationships; from community design and brand-building to customer relationship management
  • Leading the dance with data; covering a range of approaches to audience data capture, benchmarking and evaluation and practical ways of using data-driven insights to inform and improve your practice
  • Designing expected and unexpected experiences for existing and new audiences; navigating the “abundance” of content and multiplicity of platforms through curation and editorialisation and taking “cultural risks” with audiences
  • Developing people’s capacity to lead and collaborate within your organisation and beyond; from your staff and partners to younger generations of creatives and audiences
  • Learning about/from the Bulgarian context; exploring  the challenges and opportunities for small cinemas in a small country, dominated by big market players

IMPORTANT

This lab is open to all European exhibitors, members of Europa Cinemas network or not. The number of participants is limited to 30 people. Applications will be considered in the order they are received. However, priority will be given to exhibitors who never attended a Europa Cinemas Lab before and to exhibitors from Central and Eastern Europe and Balkan countries.

APPLICATION

Please find  here the application form. It is to be returned by e-mail by Wednesday, 2nd February 2017 at the latest to: sragone@europa-cinemas.org

2017_Sofia_Lab_653_389

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PRACTICAL INFORMATION

1. TRAVEL: all travel costs to and from Sofia are at your charge. When booking, please try to arrive before 2.30 pm on Thursday 16th of March and to leave on Sunday 19th afternoon. Please do not make any reservation until your participation is officially confirmed by Europa Cinemas.

2. ACCOMMODATION: you need to be there from Thursday 16th to Sunday 19th March (3 nights). Europa Cinemas and the Sofia International Film Festival will cover the cost of 2 nights (single room incl. breakfast) for one person per exhibition company, the third night being at your charge.

The hotel where you will be accommodated is called Central Park Hotel Sofia (106 Vitosha Blvd., 1463 Sofia). For your information, the single room rate will be 50 euros (including breakfast). Europa Cinemas will handle the hotel reservations and will also cover the cost of some of the meals.

3. ACCREDITATION: the Sofia International Film Festival will provide a festival accreditation (free of charge) which will give you access to all festival screenings.

4. LANGUAGE: the discussions will be held in English over the whole seminar.

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For more information on the seminar, do not hesitate to contact:

Fatima Djoumer, Head of International Relations and Events

Tel. +49 30 61 40 22 00, e-mail: fatim@djoumer.de

Sonia Ragone, Italy & Malta Coordinator - Young Audience Coordinator

Tel. +33 (0)1 42 71 12 43, e-mail: sragone@europa-cinemas.org

Alexandre Tchernookov, Central and Eastern Europe Coordinator

Tel. +33 (0)1 42 71 83 62, e-mail: atchernookov@europa-cinemas.org

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Participants' List

Programme

Detailed Report

 

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Seminars Archive

  • Sevilla Lab 2016

    How can cinemas remain vital spaces for their local communities? 

  • Bologna Lab 2016

     The Cinema Experience In The Age Of Digital Distractions? 

  • Sofia Innovation Lab 2016

    Creating active and diverse relationships with our communities

  • Bologna Innovation Lab 2015

    Creating the demand for a diverse cinema

  • Sofia Innovation Lab 2015

    Building Audiences from the Ground up

  • Sevilla Innovation Lab 2014

    Standing Out In The Digital Age - Place-Making, Brand-Building & Shareability

  • Bologna Seminar 2014

     

    New Challenges & Approaches With New Audiences

  • Sofia Innovation Lab 2014

    Starting from scratch - New approaches with new audiences in the digital era

  • Bologna Seminar 2013

    “Engaging Communities in the digital era”: Saturday, 29th June – Wednesday, 3rd July, 2013

  • Bologna Seminar 2012

    Cinemas facing the economic and digital transition.  New realities and opportunities.

  • Bologna Session 2011

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2010

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2009

    From 27 June to 1 July, Europa Cinemas organised its fifth annual seminar devoted to Young Audiences under the theme of the CHALLENGE OF GENERATIONS. The discussions took place as part of the Il Cinema Ritrovato festival organised by the Cineteca di Bologna.

  • Bologna Session 2008

    Our theme this year is twofold: to review how specialist cinemas can actively contribute to creating a sense of cinema’s history through their programme, especially for youth audiences; and to learn how digital technologies can help them do so – rather than being seen as a threat to the ‘culture of celluloid’.

  • Bologna Session 2007

    As part of the Il Cinema Ritrovato festival, for the third year Europa Cinemas organised a seminar with the Cineteca di Bologna focusing on young audiences and classic films. 

  • Bologna Session 2006

    How to modernize cinema history? 

  • Bologna Session 2005

    How to promote heritage films rowards young audiences? 

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