Innovation Labs

 

Sofia Innovation Lab 2016

 

Creating active and diverse relationships with our communities

 

 

Europa Cinemas Audience Development & Innovation Lab

From Thursday 17th to Sunday 20th March, 2016, Europa Cinemas held its third Audience Development & Innovation Lab in Bulgaria as part of Sofia Meetings - the film industry event of Sofia International Film Festival.

Sessions were led by Madeleine Probst (Vice-president of Europa Cinemas and Programme Producer at the Watershed in Bristol), with the assistance of Marynia Gierat (Manager of Kino Pod Baranami, in Kraków) and Sylvain Chevreton (Young Audiences Coordinator at Le Méliès in Saint-Etienne). Jon Barrenechea (Project Development Manager at Picturehouse Cinemas, UK) joined them for a day as a guest speaker.

Thirty-eight participants from the exhibition sector, two thirds of whom came from Central and Eastern Europe, attended four days of workshops on the theme of “Creating active and diverse relationships with our communities”. For a second year, the event was held at the Cultural Centre G8 Cinema, a cosy and welcoming venue, the newest film theatre in the centre of Sofia.

See the detailed report  in English / in French

2016_Sofia_Lab

Questions raised:

  • What dynamic methods of communication can we use to build new audiences and renew existing relationships?
  • How well do we actually know our communities and to what extent can data help create a relevant offer and build audiences?
  • How can we make a better case for community buy-in and attract new investment?
  • How can we be more accessible and open to audience participation in developing our relationships with new and diverse audiences?
  • What are the opportunities for cinemas as vital social, educational and cultural spaces in their communities?
  • How can we work more effectively with our peers and other parts of the sector to maximise the visibility of films and collectively develop brand “cinema”?

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Download the full programme and the list of participants

See the detailed report  in English  /  in French

Follow Sofia Lab on Storify : https://storify.com/europacinemas/europa-cinemas-lab-2016-sofia

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Archives Séminaires

  • Sofia Lab 2017

    Building Relationships & Designing Experiences 

  • Sevilla Lab 2016

    How can cinemas remain vital spaces for their local communities? 

  • Bologna Lab 2016

     The Cinema Experience In The Age Of Digital Distractions? 

  • Bologna Innovation Lab 2015

    Creating the demand for a diverse cinema

  • Sofia Innovation Lab 2015

    Building Audiences from the Ground up

  • Sevilla Innovation Lab 2014

    Standing Out In The Digital Age - Place-Making, Brand-Building & Shareability

  • Bologna Seminar 2014

     

    New Challenges & Approaches With New Audiences

  • Sofia Innovation Lab 2014

    Starting from scratch - New approaches with new audiences in the digital era

  • Bologna Seminar 2013

    “Engaging Communities in the digital era”: Saturday, 29th June – Wednesday, 3rd July, 2013

  • Bologna Seminar 2012

    Cinemas facing the economic and digital transition.  New realities and opportunities.

  • Bologna Session 2011

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2010

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2009

    From 27 June to 1 July, Europa Cinemas organised its fifth annual seminar devoted to Young Audiences under the theme of the CHALLENGE OF GENERATIONS. The discussions took place as part of the Il Cinema Ritrovato festival organised by the Cineteca di Bologna.

  • Bologna Session 2008

    Our theme this year is twofold: to review how specialist cinemas can actively contribute to creating a sense of cinema’s history through their programme, especially for youth audiences; and to learn how digital technologies can help them do so – rather than being seen as a threat to the ‘culture of celluloid’.

  • Bologna Session 2007

    As part of the Il Cinema Ritrovato festival, for the third year Europa Cinemas organised a seminar with the Cineteca di Bologna focusing on young audiences and classic films. 

  • Bologna Session 2006

    How to modernize cinema history? 

  • Bologna Session 2005

    How to promote heritage films rowards young audiences? 

News

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