Innovation Labs

 

Bologna Seminar 2013

 

Engaging Communities in the digital era

 

Bologna from Saturday 29th June to Wednesday 3rd July 2013

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Led by Ian CHRISTIE (Professor of film in London, Great-Britain) and Madeleine PROBST (Programme Producer, Watershed Media Centre in Bristol, Great-Britain), this seminar has addressed the question of the future audiences, the different digital generations and the cinema communities.

How do we get the next generation of digital savvy communities crossing the threshold of our cinemas in a world of ‘everything, everywhere, now’? How do we create routes into that ‘enchanting’ moment of watching a film in the cinema, that collective experience - where film defines itself, where its full meaning has the potential to be revealed.

Plenary sessions and workshops – also led by Maciek Jakubczyk (T-Mobile New Horizons, Poland) and Mathias Holtz (Folkets Hus och Parker, Sweden) –have enabled exhibitors to exchange know-hows and share their experience of programming initiatives, special events and marketing strategies, in particular with young audiences in mind. 

As every year, this seminar was held as part of ‘Il Cinema Ritrovato’. The festival is devoted to the (re)discovery of restored classic films, with public screenings taking place on the Piazza Maggiore in the historic city centre.

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PROGRAMME - GB - FR

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Participants' Presentations

 

Daniel Sibbers – Head of Marketing, Yorck Kino Gruppe, Berlin, Germany

Getting audiences to trust us: Branding & Marketing

 

Elisa Giovannelli - Project Schermi e Lavagne, Cineteca di Bologna, Italy

Cinema Ritrovato Kids Program

 

Professor Ian Christie - London, Great Britain

Getting audiences to cross the threshold

 

Professor Ian Christie - London, Great Britain

Cinema Space

 

Professor Ian Christie - London, Great Britain

Access to films & Canon

 

Marco Villotta - Cinema Visionario, Far East Film Festival & Tucker Film, Udine, Italy

Getting audiences to take a risk: Brand loyalty

 

Linda Arbanová - Coordinator of educational project Aeroskola, Kino Aero, Prague, Czech Republic

From 1 to 80 chronology of an audience member

 

Luciano Chelotti - Head of PR, Network releasing, London, Great Britain

NO campaign Case study – the distributor’s perspective

 

Maciek Jakubczyk - New Horizons Association, Warsaw, Poland

Cultural animation

 

Mari Sol Pérez Guevara - Policy Officer responsible for film heritage in the European Commission

Exploiting the advantages of the digital era for enjoying heritage films

 

Gérôme Bourdezeau - Head of Eataly Roma

Inspirational Keynote

Bologna 2013

Archives Séminaires

  • Sofia Lab 2017

    Building Relationships & Designing Experiences 

  • Sevilla Lab 2016

    How can cinemas remain vital spaces for their local communities? 

  • Bologna Lab 2016

     The Cinema Experience In The Age Of Digital Distractions? 

  • Sofia Innovation Lab 2016

    Creating active and diverse relationships with our communities

  • Bologna Innovation Lab 2015

    Creating the demand for a diverse cinema

  • Sofia Innovation Lab 2015

    Building Audiences from the Ground up

  • Sevilla Innovation Lab 2014

    Standing Out In The Digital Age - Place-Making, Brand-Building & Shareability

  • Bologna Seminar 2014

     

    New Challenges & Approaches With New Audiences

  • Sofia Innovation Lab 2014

    Starting from scratch - New approaches with new audiences in the digital era

  • Bologna Seminar 2012

    Cinemas facing the economic and digital transition.  New realities and opportunities.

  • Bologna Session 2011

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2010

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2009

    From 27 June to 1 July, Europa Cinemas organised its fifth annual seminar devoted to Young Audiences under the theme of the CHALLENGE OF GENERATIONS. The discussions took place as part of the Il Cinema Ritrovato festival organised by the Cineteca di Bologna.

  • Bologna Session 2008

    Our theme this year is twofold: to review how specialist cinemas can actively contribute to creating a sense of cinema’s history through their programme, especially for youth audiences; and to learn how digital technologies can help them do so – rather than being seen as a threat to the ‘culture of celluloid’.

  • Bologna Session 2007

    As part of the Il Cinema Ritrovato festival, for the third year Europa Cinemas organised a seminar with the Cineteca di Bologna focusing on young audiences and classic films. 

  • Bologna Session 2006

    How to modernize cinema history? 

  • Bologna Session 2005

    How to promote heritage films rowards young audiences? 

News

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Lire la suite Activities - 10/05/2017