Innovation Labs

 

Bologna Seminar 2012

 

Cinemas facing the economic and digital transition

 

For a visual and dynamic overview of our seminar, view our story Bologna 2012 on Storify

Europa Cinemas _ Storify

 

 

 

 

 

 

 

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Back from Bologna-Young Audience Seminar 2012

From Saturday 23 to Wednesday 27 June, the festival Il Cinema Ritrovato hosted the 8th edition of the Young Audience Seminar organised by Europa Cinemas in cooperation with the Cineteca di Bologna. Gian Luca Farinelli declared during the opening session that the future of cinemas lies in the film theatres. And that the future is culture. This year the festival launched practical workshops for children.

Thirty-three participants from all over the world came to the Young Audience Seminar in Bologna this year, reflecting together in an interactive way on how cinemas may attract new audiences.

As every year, the seminar was directed by Ian Christie, President of Europa Cinemas and professor of cinema at Birbeck University in London. The workshops were led by Madeleine Probst (Programme Producer at Watershed in Bristol), Maciek Jakubczyk (New Horizons Association in Warsaw) and Mathias Holtz (Folkets Hus och Parker in Sweden).

One of the seminar’s watchwords was to adapt to the realities of today. Cinemas face an ongoing digital revolution, some face economic difficulties. All of them must digitise. Where they cannot count on public funding, they must find new partners, invent new economic models and rethink their commercial and cultural identity. The network members have to compete with numerous offers and re-position themselves in a creative way.

 

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Several exhibitors introduced effective programming models and innovative strategies. Marco Villotta of the Visionario cinema in Udine presented the Far East Film Festival and his very inventive ways of promoting the event with a specialised campaign and humorous trailers. Another topic that attracted attention was partnership policies: Patricia Duraes from Brazil presented Circuito Cinearte / Arteplex and their meticulously developed relations with private partners, which notably have allowed them to develop their activities in schools. How to build up lasting ties with teachers, indispensable pedagogical partners? It must not be forgotten that they too are audiences with their own vision of the cinema. Maciek Jakubczyk presented the activities organised by the New Horizons Association for teachers and their pupils, as well as the urban paper chases by the Muranów cinema. The Watershed Media Centre, which celebrated its 30th birthday this year, is a continual source of inspiration in terms of strategic development and ever-renewed partnerships. The events Electric December and Bristol Stories are continuously evolving. And Mathias Holtz explained how the cinema chain Folkets Hus och Parker organises regular events geared to a wide variety of audiences (from Cinema Soupe and Doc Lounge to Cinema Disco for Youth or Films for Priests).

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Guests from other sectors enriched the discussions with their perspectives and gave their feedback to ideas that came out of the practical workshops. First of all two distributors: Terry Stevens of the distribution firm Dogwoof explained how he uses the social networks to launch his film campaigns and find audiences on a local level. Kim Hendrickson of Criterion distribution company showed us the “Three Reasons” trailers proposed for each film release, a simple, punchy and creative way of drawing attention to films. “The Lost Picture Show”, an original economic model, certainly widened our exhibitors’ conception of the projection room: Muffin Hix spoke about this “Pop-Up”, a transportable cinema and space that sets up at various cultural events and gives audiences an original experience. We also met the composer Neil Brand, who played part of his composition for the silent version of Alfred Hitchcock’s film Blackmail, which he presents in cinemas together with workshops for children.

Ian Christie, finally, provided a theoretical perspective on all of these contemporary issues, encouraging participants to consider the cinema as an architectural and historic space. We also discussed lists of top ten films, and asked which films we wish to screen for children. Read the result of this top ten here.

Since its inception in 2005, the seminar has been host to nearly 200 professionals from roughly forty countries of Europe, Latin America, Asia and the Mediterranean basin.

Programme FR GB

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Emilie Boucheteil, July 2012

Project Coordinator, Young Audiences

Documentation

 

Professor Ian Christie, President of Europa Cinemas and Professor of Film at Birkbeck College, London, United Kingdom:

Maciek Jakubczyk, New Horizons Association, Warsaw, Poland:

 Mathias Holtz, Folkets Hus och Parker, Stockholm, Sweden:

Madeleine Probst, Watershed, Bristol, United Kingdom:

Terry Stevens, London, United Kingdom, distribution company Dogwoof

Muffin Hix, London, United Kingdom:

Louise Leghammar, Sweden:

Lorenzo Osti, D-Sign, Bologna, Italy:

Marco Villotta, Cinéma Visionario, Udine, Italy:

Elisa Giovannelli, Cineteca di Bologna, Italy:

Reda Višinskytė, Kino Centras Garsas, Panevėžys, Lituania:

Kerstin Parth, Kino im Kesselhaus, Krems, Austria:

Patricia Duraes and Leila Bourdoukan, Sao Paulo, Brazil:

Mark Shaw & Terence Heng, Singapoure, République de Singapoure:

Bologna 2012

Seminars Archive

  • Sofia Lab 2017

    Building Relationships & Designing Experiences 

  • Sevilla Lab 2016

    How can cinemas remain vital spaces for their local communities? 

  • Bologna Lab 2016

     The Cinema Experience In The Age Of Digital Distractions? 

  • Sofia Innovation Lab 2016

    Creating active and diverse relationships with our communities

  • Bologna Innovation Lab 2015

    Creating the demand for a diverse cinema

  • Sofia Innovation Lab 2015

    Building Audiences from the Ground up

  • Sevilla Innovation Lab 2014

    Standing Out In The Digital Age - Place-Making, Brand-Building & Shareability

  • Bologna Seminar 2014

     

    New Challenges & Approaches With New Audiences

  • Sofia Innovation Lab 2014

    Starting from scratch - New approaches with new audiences in the digital era

  • Bologna Seminar 2013

    “Engaging Communities in the digital era”: Saturday, 29th June – Wednesday, 3rd July, 2013

  • Bologna Session 2011

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2010

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2009

    From 27 June to 1 July, Europa Cinemas organised its fifth annual seminar devoted to Young Audiences under the theme of the CHALLENGE OF GENERATIONS. The discussions took place as part of the Il Cinema Ritrovato festival organised by the Cineteca di Bologna.

  • Bologna Session 2008

    Our theme this year is twofold: to review how specialist cinemas can actively contribute to creating a sense of cinema’s history through their programme, especially for youth audiences; and to learn how digital technologies can help them do so – rather than being seen as a threat to the ‘culture of celluloid’.

  • Bologna Session 2007

    As part of the Il Cinema Ritrovato festival, for the third year Europa Cinemas organised a seminar with the Cineteca di Bologna focusing on young audiences and classic films. 

  • Bologna Session 2006

    How to modernize cinema history? 

  • Bologna Session 2005

    How to promote heritage films rowards young audiences? 

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