Innovation Labs

 

Bologna Session 2011

 

Competing for attention & success Educating through creativity

 

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Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:  

"Competing for attention & success Educating through creativity"

In an age of digital democratisation, where many people no longer want to be passive consumers, how can links be made between creativity, audience development and film education? With so many attractions competing for attention, how can network cinemas think creatively to (re)position their cultural offer? How can they tap into alternative content, new platforms and 'event' cinema to attract new audiences? 
We will reflect on what cinemas mean in their local environment and the global context in which they operate: how is it changing, and how can we broaden, and deepen the dialogue with our audiences? We will look at the shift in how people, in particular younger generations make decisions about culture and film. How do they spend their time, what are their interests, and how can these link to their engagement with cinema?

Programme FR - GB - IT

Seminar Report FR - GB

Watch the video here

Il Cinema Ritrovato : 25 June - 2 July 2011

www.cinetecadibologna.it
www.cinetecadibologna.it/cinemaritrovato2011

Bologna 2011 Gallery

Archives Séminaires

  • Sofia Lab 2017

    Building Relationships & Designing Experiences 

  • Sevilla Lab 2016

    How can cinemas remain vital spaces for their local communities? 

  • Bologna Lab 2016

     The Cinema Experience In The Age Of Digital Distractions? 

  • Sofia Innovation Lab 2016

    Creating active and diverse relationships with our communities

  • Bologna Innovation Lab 2015

    Creating the demand for a diverse cinema

  • Sofia Innovation Lab 2015

    Building Audiences from the Ground up

  • Sevilla Innovation Lab 2014

    Standing Out In The Digital Age - Place-Making, Brand-Building & Shareability

  • Bologna Seminar 2014

     

    New Challenges & Approaches With New Audiences

  • Sofia Innovation Lab 2014

    Starting from scratch - New approaches with new audiences in the digital era

  • Bologna Seminar 2013

    “Engaging Communities in the digital era”: Saturday, 29th June – Wednesday, 3rd July, 2013

  • Bologna Seminar 2012

    Cinemas facing the economic and digital transition.  New realities and opportunities.

  • Bologna Session 2010

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2009

    From 27 June to 1 July, Europa Cinemas organised its fifth annual seminar devoted to Young Audiences under the theme of the CHALLENGE OF GENERATIONS. The discussions took place as part of the Il Cinema Ritrovato festival organised by the Cineteca di Bologna.

  • Bologna Session 2008

    Our theme this year is twofold: to review how specialist cinemas can actively contribute to creating a sense of cinema’s history through their programme, especially for youth audiences; and to learn how digital technologies can help them do so – rather than being seen as a threat to the ‘culture of celluloid’.

  • Bologna Session 2007

    As part of the Il Cinema Ritrovato festival, for the third year Europa Cinemas organised a seminar with the Cineteca di Bologna focusing on young audiences and classic films. 

  • Bologna Session 2006

    How to modernize cinema history? 

  • Bologna Session 2005

    How to promote heritage films rowards young audiences? 

News

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