Innovation Labs

 

Bologna Lab 2016

 

The Cinema Experience In The Age Of Digital Distractions?

 

Europa Cinemas Audience Development & Innovation Lab

Bologna – Saturday 25th to Wednesday 29th June 2016

 

From Saturday 25th to Wednesday 29th June 2016, Europa Cinemas held its twelfth edition of the Audience Development & Innovation Lab in Bologna, as part of Cineteca di Bologna’s Il Cinema Ritrovato festival.

The seminar has been directed by Madeleine Probst (Programme Producer, Watershed in Bristol, Great-Britain) together with Mathias Holtz (Programming Manager, Folkets Hus och Parker, Sweden) and Daniel Sibbers (Director of Marketing, Yorck Kinogruppe, Germany). The architect Jean Marc Lalo from Atelier Lalo joined them for a day as guest speaker of the session about cinema spaces.

The lab brought together 34 participants from 17 different countries to allow exhibitors to share their experiences and offer innovative solutions to the challenges faced by cinemas.

This year’s edition, entitled ‘The cinema experience in the age of digital distractions?’ focused on the following issues:

- In an era of increasing digital availability of films, where does the cinema sit with audiences expectations and viewing habits?

- To what extent is the cinema experience enhanced or diminished by the emergence of virtual reality, multi-platform releases and immersive experiences?

- How can cinemas think creatively and playfully about creating spaces and presenting film experiences that are in tune with the next generation of film-goers and film-makers?

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See the detailed report in English / in French

Read our story on Storify

See the programme

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Seminars Archive

  • Sofia Innovation Lab 2016

    Creating active and diverse relationships with our communities

  • Bologna Innovation Lab 2015

    Creating the demand for a diverse cinema

  • Sofia Innovation Lab 2015

    Building Audiences from the Ground up

  • Sevilla Innovation Lab 2014

    Standing Out In The Digital Age - Place-Making, Brand-Building & Shareability

  • Bologna Seminar 2014

     

    New Challenges & Approaches With New Audiences

  • Sofia Innovation Lab 2014

    Starting from scratch - New approaches with new audiences in the digital era

  • Bologna Seminar 2013

    “Engaging Communities in the digital era”: Saturday, 29th June – Wednesday, 3rd July, 2013

  • Bologna Seminar 2012

    Cinemas facing the economic and digital transition.  New realities and opportunities.

  • Bologna Session 2011

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2010

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2009

    From 27 June to 1 July, Europa Cinemas organised its fifth annual seminar devoted to Young Audiences under the theme of the CHALLENGE OF GENERATIONS. The discussions took place as part of the Il Cinema Ritrovato festival organised by the Cineteca di Bologna.

  • Bologna Session 2008

    Our theme this year is twofold: to review how specialist cinemas can actively contribute to creating a sense of cinema’s history through their programme, especially for youth audiences; and to learn how digital technologies can help them do so – rather than being seen as a threat to the ‘culture of celluloid’.

  • Bologna Session 2007

    As part of the Il Cinema Ritrovato festival, for the third year Europa Cinemas organised a seminar with the Cineteca di Bologna focusing on young audiences and classic films. 

  • Bologna Session 2006

    How to modernize cinema history? 

  • Bologna Session 2005

    How to promote heritage films rowards young audiences? 

News

Bologna Session 2015: Creating the demand for a diverse cinema

Europa Cinemas and Cineteca di Bologna are renewing in 2015 their partnership for the eleventh year in a row and invite you to participate in the Europa Cinemas Audience Development Innovation Lab....

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