News / The Network Imprimer
The Network - 17/12/2013
Europa Cinemas Awards 2013 - Best Programming
Kino Artis (Tiina Teras), located in Tallinn city centre, has been a member of the Network since 2011. This year it stands out for its particularly high level of non-national European programming, representing 73% of total screenings, a 5% rise compared with 2011. This choice of programming, as demanding as it is diversified (17 European nationalities), is bearing fruit, with attendance increasing by 10% between 2011 and 2012.
The film theatre has a particularly dynamic team as proved by the many festivals of European film organised throughout the year in partnership with the city’s various cultural institutes: Danish, Spanish, Russian, Polish and French films are always offered as original versions with subtitles.
This diversity is made possible through the distribution company Tallinnfilm which, until last year, allowed Kino Artis to offer a unique programming with films such as TOMBOY and HABEMUS PAPAM , screened with subtitles in Estonian and Russian. The company has temporarily ceased its distribution activities as the sector is rapidly growing. Furthermore, the rights to many foreign films are acquired by non-Estonian distributors, thus complicating the sale of these films in this restricted but dynamic market.
The success of Kino Artis also lies in the optimal timetabling: every weekday, the morning session is for the benefit of a targeted audience. Tuesdays and Thursdays are targeted at seniors with a guest introduction to the film. Wednesday mornings are ‘Baby Kino’ for young parents, and on Saturdays and Sundays, at 11.30 a.m., a 40-minute screening of short animated films followed by games is offered to children. Kino Artis is also increasing its screenings for schools. The Koolikino on demand project entails mailing schools when a new film is released and adapted for young audiences, for the organisation of school screenings combined with educational activities. For teenagers, Literature Classics in the Cinema offers adaptations of the great classics such as JANE EYRE by Cary Fukunaga and LA REINE MARGOT by Patrice Chéreau, with ad hoc teaching materials.
Finally, the success of Kino Artis is closely linked to its active communication policy, particularly via the internet with a website in three languages (Estonian, English and Russian), and its effective use of social networks.