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Activities - 29/09/2014


Europa Cinemas Audience Development & Innovation Lab – Sevilla 2014


Europa Cinemas is joining forces for the first time with the Sevilla European Film Festival (7th to 15th November 2014) to set up an Audience Development and Innovation Lab, the third of this year after the seminars in Sofia in March and in Bologna in June.

2 logos Seville
Europa Cinemas Audience Development & Innovation Lab


Place-Making, Brand-Building & Shareability


Sevilla – Thursday 13 to Sunday 16 of November, 2014


In an increasingly dynamic and busy digital consumer context, what are the strategies that cinemas can adopt to remain vital spaces for their local communities? We are clearly moving into an environment where audiences expect more from their investment of time and money whether it be live event driven, experiential, participatory, editorial, on and offline. How can cinema professionals think smartly and playfully to respond positively to the shifts in the way people experience and share content, building relevant brands and offers that are in tune with today’s audiences? Whilst it’s widely accepted that digital has fostered a proliferation of film making, watching and sharing, what are the practical business opportunities for cinema operators in this new environment?

Get insights from exhibitors that are piloting innovative audience development initiatives, live cinema events, meet experts of digital-social platforms enabling local communities to create their own screenings and discover pilot projects that are exploring the crossover potential between cinema exhibition and VoD platforms. Get inspired by cinemas and festivals that are experimenting with new methods of sharing content and organisations that are developing new business models with a dynamic approach to place-making, brand-building and networking...

Taking place as part of the inspirational Sevilla European Film Festival, this seminar will be directed by Madeleine Probst (Producer, Watershed Media Centre, Bristol, Great-Britain) together with Jon Barrenechea (Project Development Manager, Picturehouse Cinemas, London, Great-Britan) and Ivo Andrle (Distributor, Exhibitor, Aerofilms, Prague,Czech Republic). This timely new lab invites a diverse range of exhibitors to come together with other sections of the industry to share knowledge and experiences and work collaboratively to turn today’s perceived challenges into business opportunities.

Click here to see the PROGRAMME .


This seminar is open to all European exhibitors, members of Europa Cinemas network or not. The number of participants is limited to 40 people. Applications will be considered in the order they are received. However, priority will be given to exhibitors who never attended a Europa Cinemas Seminar before. 



1. TRAVEL: all travel costs to and from Seville are at your charge. When booking, please try to arrive before 2pm on Thursday 13th of November and to leave on Sunday 16th after noon. Please do not make any reservation until your participation is officially confirmed by Europa Cinemas.

2. ACCOMMODATION: you need to be there from Thursday 13th to Sunday 16th November (3 nights). Europa Cinemas and the Sevilla European Film Festival will cover the cost of 2 nights (single room incl. breakfast) for one person per exhibition company, the third night being at your charge.

Europa Cinemas will handle the hotel reservations and will also cover the cost of some of the meals. If you wish to arrive earlier or leave later, please inform us and we'll try to arrange this at negociated rates.

3. ACCREDITATION: the Sevilla European Film Festival will provide a festival accreditation (free of charge) which will give you access to all festival screenings.

4. TRANSLATION: simultaneous translation in English, French and Spanish will be provided for the three days of the seminar.


The deadline for applying is Monday, 13th October 2014

You can download the application in the language of your choice by clicking on the links below:


Please submit your application form to

Please note that returning this application form does not automatically mean you will take part in the seminar. Europa Cinemas will confirm the list of participants before the end of October.


For more information on the seminar, do not hesitate to contact:

Lucas Varone, Joint Activities Coordinator

Tél. +33 (0)1 42 71 12 43, e-mail:

Ioana Dragomirescu, Young Audience Activities Coordinator

Tél. +33 (0)1 42 71 83 64, e-mail: