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Activities - 27/04/2015


Bologna Session 2015: Creating the demand for a diverse cinema


Europa Cinemas and Cineteca di Bologna are renewing in 2015 their partnership for the eleventh year in a row and invite you to participate in the Europa Cinemas Audience Development Innovation Lab. Open to all European cinema exhibitors, it will take place in Bologna within the festival Il Cinema Ritrovato from Saturday 27th June to Wednesday 1st July 2015.

Join cinema practitioners from across Europe in the home of slow food and forward-thinking to explore questions such as how can we reach those that we don't (yet) engage in a diverse range of world cinema and why should we do it? In an environment where films can be accessed on a proliferating range of platforms from anywhere, what are the challenges and opportunities for cinemas and audiences on and offline? In amongst all the noise and choice, how can we consult with young people and collaborate with partners in our local communities to co-create brands, offers and experiences that are in tune with a generation of digital natives. Our focus in Bologna, within a festival that is dedicated to ‘rediscovering’ lost or forgotten cinema, is on the vital role that cinemas can play in providing a local context to renew the demand for the rich and diversified range of European and world cinema. We draw on practical case studies from within and beyond the exhibition sector across a range of national contexts to inspire participants to share good practice, rethink and re-energise their approaches, and expand their networks.


The seminar will be directed by Madeleine Probst (Programme Producer, Watershed in Bristol, Great-Britain) together with Petra Slatinšek (Film Education & Kinobalon Programme Manager, Kinodvor, Slovenia) and Mathias Holtz (Programming Manager, Folkets Hus och Parker, Sweden).


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If you need more information, please do not hesitate to contact:

Fatima Djoumer, Head of International Relations:

Tel. +49 30 61 40 22 00, e-mail:

Claudia Droc, Young Audience Coordinator:

Tel. +33 1 42 71 83 64, e-mail:


Pictures: © Lorenzo Burlando