Innovation Labs

 

Bologna Lab 2017

 

Building Inclusion & Reaching Out to New Audiences

 

Europa Cinemas and Cineteca di Bologna (Italy) renew their partnership for the thirteenth year in a row and invite you to participate in:

 Europa Cinemas Audience Development & Innovation Lab

Building Inclusion & Reaching Out to New Audiences

Bologna – Saturday 24th to Wednesday 28th June 2017

 

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Join this lab to re-energise your practice, share expertise and experiences in audience development with cinema practitioners from across Europe. Taking place at the inspiring Il Cinema Ritrovato Film Festival, dedicated to ‘rediscovering’ lost or forgotten cinema, the lab is led by Madeleine Probst (Vice-President of Europa Cinemas and Cinema Producer, Watershed, United Kingdom) together with Mathias Holtz (Programming Manager, Folkets Hus och Parker, Sweden), Daniel Sibbers (Marketing Director, Yorck Kinogruppe, Germany) and Hrvoje Laurenta (Manager, Kino Europa, Croatia and Europa Cinemas Awards 2016 – Best Programming winner), with a special guest contribution from the social media expert Marco Odasso (Marketing Director, Ventuz, Germany).

The focus will be on inclusive and forward-thinking approaches to audience development in-venue and online, in particular in relation to younger generations of digital natives that perhaps haven’t grown up with the idea that cinema is for everyone.

The Lab will also look at ways of better understanding barriers to engagement, from simply getting lost in the multitude of content and experiences available to pricing, accessibility and discoverability issues.

It will tackle topics such as:

-        Getting to know existing and new audiences better through data capture, benchmarking and evaluation as well as making the most of data-driven insights;

-        Reaching out to audiences with relevant personalised content, tone and timing, responding to user behaviours and accessibility needs;

-        Navigating the proliferation of social media platforms to improve audience reach and engagement including DIY solutions;

-        Igniting conversations and activating interest in cinema going and/or a specific film or topic;

-        Evaluating the effectiveness of campaigns and experiences and developing more responsive editorial and programming strategies;

-        Improving accessibility, discoverability and experience design to develop audiences and depth of engagement with audiences; from online user journeys to in-venue experiences.

There will also be space for reflection on how more inclusive organisational cultures might help build awareness and engagement with audiences and why ‘making a habit’ of constant innovation is probably the key to staying relevant. As Samuel Beckett brilliantly put it: "Ever tried. Ever failed. No matter. Try Again. Fail again. Fail better.”

Open Slot sessions will also give participants the space to share a problem, pitch innovative ideas and/or identifying potential international collaborators for new projects.

 IMPORTANT: THIS LAB IS OPEN TO ALL EXHIBITORS FROM EUROPE. THE NUMBER OF PARTICIPANTS IS LIMITED TO 35 PERSONS. APPLICATIONS WILL BE CONSIDERED IN THE ORDER THEY ARE RECEIVED.

HOWEVER, PRIORITY WILL BE GIVEN TO EXHIBITORS WHO HAVE NOT TAKEN PART IN ANY PREVIOUS SESSIONS.

APPLICATION:
 Please return the Application Form  by e-mail by Wednesday 24th May 2017 at the latest to: Sonia Ragone (sragone@europa-cinemas.org ).

Please note that returning this application form to us does not automatically mean you will take part in the lab. Europa Cinemas will confirm the list of participants at the end of May.

 

Practical Information

 

1. Hotel room booking: Europa Cinemas and Cineteca di Bologna will book your hotel room in Bologna and will cover room costs (single room) for one person per exhibition companyfor three out of four nightsThe fourth night will be covered by the participant.

If you would like to book further rooms or extra nights, you can benefit from our special rates. Please let us know your requirements as soon as possible so we can make your reservation.

Zanhotel Europa , Via Cesare Boldrini 11, Bologna

Single room rate: 75€/night (breakfast included, 2€ tourist tax excluded)

Double room rate: 84€/night (breakfast included, 4€ tourist tax excluded)

2. Travel expenses: travel expenses to Bologna are to be paid by you. When booking, please try if possible to arrive on Saturday 24th June before 2.30 pm (the seminar starts at 4.00 pm) and depart on Wednesday 28th June after 2.00 pm. However, please DO NOT PURCHASE your ticket before we have officially confirmed your participation.

3. Meals: Dinner on Saturday 24th June as well as lunches on Sunday 25th, Monday 26th, Tuesday 27th and Wednesday 28th June are organized and paid by Europa Cinemas.

4. Translation: Simultaneous translation into 2 languages (English and Italian) will be provided during the five days of the seminar.

If you need more information, please do not hesitate to contact:
Fatima Djoumer, Head of International Relations: 
Tel. +49 30 61 40 22 00, e-mail: fatim@djoumer.de   
Sonia Ragone, Young Audience Coordinator & Project Coordinator for Italy: 
Tel. +33 1 42 71 83 64, e-mail: sragone@europa-cinemas.org

Alexis D‘Huyteza, Project Coordinator for the United Kingdom and Ireland, Market Analysis & Statistics:

Tel. +33 1 42 71 12 44, e-mail: adhuyteza@europa-cinemas.org

Spend five days to reflect on these timely questions, take part in practical workshops, share with your peers, extend your networks and unleash your creative thinking! 

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Download the application form

List of participants

Programme

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Seminars Archive

  • Sofia Lab 2017

    Building Relationships & Designing Experiences 

  • Sevilla Lab 2016

    How can cinemas remain vital spaces for their local communities? 

  • Bologna Lab 2016

     The Cinema Experience In The Age Of Digital Distractions? 

  • Sofia Innovation Lab 2016

    Creating active and diverse relationships with our communities

  • Bologna Innovation Lab 2015

    Creating the demand for a diverse cinema

  • Sofia Innovation Lab 2015

    Building Audiences from the Ground up

  • Sevilla Innovation Lab 2014

    Standing Out In The Digital Age - Place-Making, Brand-Building & Shareability

  • Bologna Seminar 2014

     

    New Challenges & Approaches With New Audiences

  • Sofia Innovation Lab 2014

    Starting from scratch - New approaches with new audiences in the digital era

  • Bologna Seminar 2013

    “Engaging Communities in the digital era”: Saturday, 29th June – Wednesday, 3rd July, 2013

  • Bologna Seminar 2012

    Cinemas facing the economic and digital transition.  New realities and opportunities.

  • Bologna Session 2011

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2010

    Every year, since 2005, a Young Audience Seminar has been organized by Europa Cinemas during the Il Cinema Ritrovato festival located at the Cineteca di Bologna.
    This year, it will take place from Saturday the 25th of June until Wednesday the 29th of June 2011. Conducted by the film historian Ian Christie (Vice-President of Europa Cinemas and professor in London), and run by Madeleine Probst (Watershed Media Centre, Bristol) and Simon Ward (Independent Cinema Office, London), the theme will be:
    "Competing for attention & success Educating through creativity"

  • Bologna Session 2009

    From 27 June to 1 July, Europa Cinemas organised its fifth annual seminar devoted to Young Audiences under the theme of the CHALLENGE OF GENERATIONS. The discussions took place as part of the Il Cinema Ritrovato festival organised by the Cineteca di Bologna.

  • Bologna Session 2008

    Our theme this year is twofold: to review how specialist cinemas can actively contribute to creating a sense of cinema’s history through their programme, especially for youth audiences; and to learn how digital technologies can help them do so – rather than being seen as a threat to the ‘culture of celluloid’.

  • Bologna Session 2007

    As part of the Il Cinema Ritrovato festival, for the third year Europa Cinemas organised a seminar with the Cineteca di Bologna focusing on young audiences and classic films. 

  • Bologna Session 2006

    How to modernize cinema history? 

  • Bologna Session 2005

    How to promote heritage films rowards young audiences? 

News

Audience Development & Innovation Lab - Bologna 24-28 June 2017

Europa Cinemas and Cineteca di Bologna (Italy) review their partnership for the thirteenth year in a row and invite you to participate in the upcoming Audience Development and Innovation Lab entitled...

Read more Activities - 10/05/2017